Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies.
- 5 stars80.47%
- 4 stars16.86%
- 3 stars2.06%
- 2 stars0.31%
- 1 star0.28%
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot...!
I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.
loved the fact that the course was taught by 3 professors each giving an in depth analysis of their area of expertise. Great course content and looking forward to the rest of the specialization!