2.0 What is a brand and why do you need one?

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IE商学院
IE商学院

4.7(2,446 個評分)

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90K 名學生已註冊

課程 1(共 5 門,营销组合实践 專項課程

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您將學習的技能

Brand Architecture, Product Management, Brand Management, Brand Engagement

審閱

4.7(2,446 個評分)

  • 5 stars
    74.93%
  • 4 stars
    20.68%
  • 3 stars
    3.14%
  • 2 stars
    0.57%
  • 1 star
    0.65%

SH

2020年6月19日

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

M

2020年10月15日

This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.

從本節課中

Developing compelling brands that inspire your most critical stakeholders and impact your bottom line.

At the end of this module, you will be able to: Describe the different elements of a brand strategy. Formulate a winning brand strategy.

教學方

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    Luis Rodriguez Baptista

    Professor

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