3.0 What Brand Architecture is and why you need it.

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IE商学院
IE商学院

4.7(2,448 個評分)

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90K 名學生已註冊

課程 1(共 5 門,营销组合实践 專項課程

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您將學習的技能

Brand Architecture, Product Management, Brand Management, Brand Engagement

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4.7(2,448 個評分)

  • 5 stars
    74.95%
  • 4 stars
    20.66%
  • 3 stars
    3.14%
  • 2 stars
    0.57%
  • 1 star
    0.65%

SH

2020年6月19日

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

M

2020年10月15日

This course is very and practical course and has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment.

從本節課中

Knowing how to communicate your offering: Brand Architecture & naming.

At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

教學方

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    Luis Rodriguez Baptista

    Professor

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