Interview with Paolo Ziliani - Berlucchi

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Promotion And Marketing Communications, Food Marketing, Marketing, Brand Management

審閱

4.8(4,045 個評分)

  • 5 stars
    82.57%
  • 4 stars
    15.10%
  • 3 stars
    1.73%
  • 2 stars
    0.17%
  • 1 star
    0.42%

EC

2020年5月19日

Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.

SL

2020年7月27日

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

從本節課中

Tradition vs. Innovation

The role of tradition and innovation along the customer experience in the food and beverage industry. The value of brands in the tradition and innovation dilemma.

教學方

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    Gabriele Troilo

    Associate Professor

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