Okay. So, this is something that you can apply not only for a product, but when we think about ourselves as being also a product, and the brand, as few applies also to us. And I know that many of you, my viewers, are looking for jobs or are in between jobs. And so in terms of branding yourself, you want to know how you stand vis-a-vis others. So this where I think objectivity really does matter. So it's not just simply you analyzing how you are, but I think more valuable information can be how you're perceived from the eye level, but the new look of others. Such as, former employees and maybe perspective to me, former employers, and prospective employers, how you are perceived, and ask them to be very, very honest. Okay. I did this to myself. I did this analysis to myself and I refer to my teaching evaluation of the feedback. So, the feedback enables me to asses what I'm doing right. But also areas where maybe I should sort of, shore up how I'm doing in terms of my teaching. So, I haven't stacked the deck so I think for the most part my teaching evaluation is good. And I do recognize what some of my unfavorable exhalations are. Especially the one about Oh, Professor Chan. His examples are too old, so especially for this course, I've tried my best to use up to date examples. So, again, this helps me as an instructor. But some other take aways here, especially for fellow instructors is that things like having this multilingual capability. I speak a couple of languages. Having this global experience, again, it's good, but it's not unique. It's not unique. It's something that I think many, many professors share. So a lot of the what we think, what we perceive as being uniquely our own strong, favorable, and even unique associations are not that. Especially on the unique part. So this is where I think my recent growth as I like to call it. My venturing into new disciplines like film making has created something that is unique to me or just some limited to academics. And also through the scores, I've tried to focus at much on Asian content as I possibly can. And we tend to specialize sometimes too much in either being B to C or B to B, whereas I like to think that there are very inter-related. So on those three fronts, I think, I hope I have created something that is much more in that sort of S, F, and U vein as compared to all these others. Also, in terms of my reference to film, it has to be done in that right amount. So again, has to be very, very precise in terms of the level that you want to match because when I overdo it, well then I get that feedback that oh, you're talking too much about films. So again, that has to be just right. Okay, so, let me see your SFU Grids. You can do it either on a company that you're interested in or you can do it on yourself. So, let us evaluate, how your SFU Grid's are. I think it should provide for very interesting insights. Especially those of you in Asian countries that are somewhat under the radar. Where you have company that are maybe not as well known. Tell us about what your best practices are. Lastly, and quite sadly, sometimes our worst enemies are those closest to us. Meaning, people who work with us inside a company. So changing an image, changing your positioning, that could be a very hard sell. You don't have a lot of buy in with people who are very, very conservative, who only sort of trust the old and tried, and what they perceive as being true, falsely, kind of a positioning. It [INAUDIBLE] us as marketers who not only market outside the company, but also inside the company as well. So these are just some of the steps which I often talk about in my teaching, sometimes in my blogs, that we can attempt to do to create much more of an open kind of mind that's needed for radical re-positioning for brands. Such as hiring not just a yes man, who promote this group think kind of mentality, but actual people who could say no that's not a good idea, even to their bosses. We also want to not only outsource creativity, but sometimes we too have to be creative so this is what I call insourcing creativity. Sometimes you as a person need to force yourself to be critical, what I call a doppelganger kind of mind set. It's all like having sort of a mister hide kind of personality, in a positive way. You can police whether or not you're being objective, whether or not you are being creative. And lastly, again, I have a new endeavor which is film making, and I encourage everyone, even if it's just a short movie that you make with your smartphone, you make movies, and you try to make a movie. Because movie making is about being creative, it's about broadening your frame of mind. And that's where maybe that new positioning can be ascertained with a broader frame of mind. Okay, so we learned in this segment that positioning is the ultimate Noon Nopi perception, and we learned that positioning has to be achieved on, not only the customer front, but also the competitor front, as well as within a company front. And even though it's very complex, it can be aided with the use of the S,F and U grid.
