Measure Your Advertising Effectiveness Overview

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Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

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4.9(1,274 個評分)

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SE

2020年12月27日

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

MA

2022年5月25日

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

從本節課中

Measure Your Advertising Effectiveness

In the second week, you’ll learn how to evaluate the success of your advertising campaigns. You’ll learn to evaluate campaign results reports and you’ll learn how lift studies can help you determine the impact of your campaign.

教學方

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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