Optimize Your Ad Campaigns with A/B Testing Overview

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Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

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4.9(1,272 個評分)

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SE

2020年12月27日

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

MA

2022年5月25日

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

從本節課中

Optimize Your Ad Campaigns

In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.

教學方

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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