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IE商学院
IE商学院

4.6(948 個評分)

 | 

37K 名學生已註冊

課程 2(共 5 門,营销组合实践 專項課程

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您將學習的技能

Pricing, Psychology, Price Discrimination, Pricing Strategies

審閱

4.6(948 個評分)

  • 5 stars
    73.20%
  • 4 stars
    21.09%
  • 3 stars
    3.79%
  • 2 stars
    0.94%
  • 1 star
    0.94%

SR

2016年6月11日

Great course. All the concepts were clearly explained. They had provided plenty of case studies, articles, journals and books to read. The content delivery was great. I found it very useful.

JS

2019年7月21日

Good course on pricing. It was a review of a similar class I have taken elsewhere, but even so I learned new concepts or ways to approach pricing. Some of the readings were very technical.

從本節課中

Demand Curve and Pricing

教學方

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    Martin Boehm

    Professor of Marketing

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