Lesson 5-1.1 Identifying and Understanding Need, Drivers, and Context Elements

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NC

2017年10月28日

great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.

PC

2016年7月12日

Even living into this kind of reality, the academic perspective shows how far is our understanding !!

從本節課中

Identifying Needs and Generating Ideas

In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.

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    Madhu Viswanathan

    Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

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