Revenue Premium as a Measure of Brand Equity

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Marketing Experiments, Customer Lifetime Value, Regression Analysis, Marketing Analytics, Brand Equity

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4.7(6,225 個評分)

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SC

2020年4月17日

It was very helpful for my marketing career.The interview with the real world marketing experts at the end of the course also helps and encourages a lot. Thanks to Raj Venkatesan sir for his effort.

RN

2020年5月31日

Very helpful and extremely relevant to the present context. As a market research analyst, it deepened my understanding of the many marketing terminologies and jargons and also helped me with my job.

從本節課中

Metrics for Measuring Brand Assets

教學方

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    Rajkumar Venkatesan

    Ronald Trzcinski Professor of Business Administration

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