Why Word of Mouth Matters

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Social Network, Viral Marketing, Marketing, Marketing Strategy

審閱

4.8(4,909 個評分)

  • 5 stars
    79.75%
  • 4 stars
    16.66%
  • 3 stars
    2.89%
  • 2 stars
    0.42%
  • 1 star
    0.26%

RC

2018年12月20日

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

LC

2022年7月16日

Very good information and offered in a relatable manner. Disapointed that quizzes still weren't effective for audit users. Maybe have a quiz for just for audit users, such as 3-5 questions vs the 10.

從本節課中

The Power of Word of Mouth

教學方

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    Jonah Berger

    Marketing Professor

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