Coursera Project Network
Create a Google Ads Search Campaign
Coursera Project Network

Create a Google Ads Search Campaign

Taught in English

Angelo Paolillo

Instructor: Angelo Paolillo

44,629 already enrolled

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level
No prior experience required
2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.6

(600 reviews)

What you'll learn

  • Understand the fundamentals strategic principles of online search marketing campaigns

  • Create a structured Google Ads Search Campaign

  • Design targeting options, compelling ads and keyword matching options

Details to know

Shareable certificate

Add to your LinkedIn profile

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Beginner level
No prior experience required
2 hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning
4.6

(600 reviews)

See how employees at top companies are mastering in-demand skills

Placeholder

Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
Placeholder

About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Intro and account creation

  2. Set up your goals and campaign type

  3. Choose your main targeting options.

  4. 4. Define bidding and budget

  5. Create adgroups and keywords

  6. Design compelling ads

  7. Pause and activate ad groups, personalize keyword match types

  8. Set up conversion tracking

6 project images

Instructor

Instructor ratings
4.7 (60 ratings)
Angelo Paolillo
Coursera Project Network
51 Courses241,711 learners

Offered by

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

Showing 3 of 600

4.6

600 reviews

  • 5 stars

    73.75%

  • 4 stars

    17.60%

  • 3 stars

    4.48%

  • 2 stars

    0.83%

  • 1 star

    3.32%

NC
5

Reviewed on Feb 11, 2022

JW
5

Reviewed on Jan 7, 2023

PP
5

Reviewed on Jan 21, 2024

New to Marketing? Start here.

Placeholder

Open new doors with Coursera Plus

Unlimited access to 7,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions