JC
May 9, 2022
This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)
IP
Jan 26, 2023
thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.
By William E
•Sep 4, 2022
Lots of useful information, very difficult and dense. You will need more time to re-watch and learn. Holy cow
By Rachael S
•Oct 1, 2022
Needs quite a few updates.
By Leon Z
•Dec 14, 2022
Videos weren't very good. Narrator speeds through way to fast in his presentations when there is so much technical data that needs to be gone thru. In addition, when he is going through and showing you how to edit spreadsheets to analyze metrics, he speeds thru them. Also when he goes over screenshots of his screen, its hard to follow as there is no box highlighting what specific data point he is talking about. It makes it hard to follow him when there is so much data. Out of the 7 courses needed to complete the Google Marketing Cert, this was the worst.
By Ashwin P
•Apr 12, 2024
this module has too many technical terms and principles without enough definition and explanations. The content seems to be jumping from one point to another - without properly explaining the relation between the two. The terms are not well explained and it many times demotivated me to continue. This particular module should be redesigned.
By Marilyn P
•Aug 16, 2022
The instructor made it extremely had to follow. The back and forth from one slide to another during his presentation was incredibly frustrating. Also, Google - offer the course in using two products - Apple & Microsoft. I could not download a number of the Examplars due to the fact that Apple and Microsoft are not compatable.
By deb h
•Oct 13, 2023
This course was difficult to follow and moved very quickly with a lot of information. It was not my favorite course to try to learn online.
By Robert T
•Sep 16, 2023
Very rushed, the tutor jumps in from one thing to another.
By Nor S S A
•Mar 29, 2023
The hardest course to complete
By Siddharth T
•Nov 23, 2022
worst in the whole programe
a bot would have been better than this instructor
just reading out the content without even engaging with the audience
By saw c h
•Jun 10, 2023
So bad in explaining small details
By Iulia T
•Nov 5, 2022
I consider this the most complex course but also one of the most useful. Some instruments learned are a little bit hard to use for beginners such as working with spreadsheets pivot table. As i am interested in marketing strategy i have really enjoyed learning about performance metrics and concepts such as LTM or ROAS or CAC and the relationship between them that answer business questions and guide decisions. I would have liked more about how to calculate CAC. Nice course . Thank you for this model of professionalism!
By Thurman M
•Sep 22, 2022
Excellent course. All the courses have been good so far. Some are just a bit better than others. Of course, I want to finish the program. I consider this the start as there are a lot of the details in the material and links that contribute to being an effective marketer. You can have the best product in the world, but unless people know about it, it will sit on the shelf, unsold. It is a loss to the consumer, the people who work on making it, and the investors that have staked their money on it.
By Rais H
•Mar 14, 2024
Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.
By Haresh S
•Dec 6, 2023
Thank you very much. This course is amazing. This course is invaluable. The teaching quality at Coursera is much better than universities (remote/onsite) where we traditionally learn as university students. This gives infinity value to the certificates provided by Coursera. Coursera is marvelous. I want to thank again for the great experience.
By Bart T
•Aug 18, 2023
This section of the program for myself was the most challenging. I didn't know the understanding or comprehension of analytics. After completing this section of the program I have a much better understanding of what analytics and reporting the results are all about. Mike the instructor was encouraging and helpful along the way.
By Sergey M
•Mar 16, 2023
This course is an excellent resource for anyone looking to improve their marketing analytics skills. The content is comprehensive and covers essential topics like KPIs, ROI, and A/B testing. The hands-on approach and use of tools like Google Analytics and Google Ads make it easy to apply the concepts in real-world scenarios.
By Thamanan S
•Feb 28, 2023
In this course, I have the opportunity to learn about how to use Google Analytics and Google Ads to track my customer journey on an online platform. I received more study tips about how to improve my skills, such as learning Python, R, and SQL. I will keep going to be an effective digital marketer!
By Susanna K
•Nov 30, 2022
I really enjoyed the presenter. Clearly described the course without sounding like he was reading it. A very good choice of presenter for this analytics course! Thank you. The quizzes seemed to be well thought out and not tricky either. I'm surprised how much of this I retained, it was a lot.
By Jyl L
•Aug 10, 2022
It was actually difficult to make it through this course. I blew right through the first 4 courses in 7 days. This was the 5th in the series. It took me 3 full days to finish it. I don't usually have trouble learning anything, but this one challenged me. Good on you!
By Nerinette R
•Jul 10, 2023
Course 5 of the Google Digital Marketing & E-commerce is the toughest course so far from Certificate Program. The information is more intense and covers a lot of topics that are important week 3 and 4 are very hands-on. All very useful information.
By Mohammad M
•Jun 5, 2023
Although this course does not require any prerequisite background, you'd be amazed by how comprehensive it is even for an entry-level digital marketing role. Thank you so much Coursera and Google for cooperating on this invaluable program.
By Abdul N
•Feb 28, 2023
Marketing analytics and measurement is very useful course,It provides better understanding and knowledge how to measure marketing performance and plan marketing strategy by understanding the market trends.
Thanks for coursera & Google
By Daniela G D G
•Jan 28, 2024
This course is perfect for gaining in-depth knowledge about analytics and measurement. It provides a comprehensive understanding of the subject. Completing it will enhance your skills in data analysis and measurement techniques.
By Haseeb U
•Feb 11, 2024
This course will make you learn everything that is required for measuring a successful marketing campaign, although this course is difficult to fathom if you put your efforts into it sincerely, surely you won't regret it.
By Brian M
•Aug 25, 2022
I learned so much and still have the need to learn more. This was challenging in some areas but overall great information. I gained confidence in areas where I was lacking, and filled in areas where the blank spots were.