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學生對 加州大学戴维斯分校 提供的 The Strategy of Content Marketing 的評價和反饋

3,871 個評分


This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....




For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.



Very beautifully designed course for the beginners even. The course instructor took us through a journey of content strategy and share awesome points to be worked on. Thank for such a beautiful course


126 - The Strategy of Content Marketing 的 150 個評論(共 1,256 個)

創建者 Ivan S


It was nice. I'm a marketer, so there were things that I already knew. But there were a lot of new ideas and content that I'd never seen before, or I never had it in mind when creating my content. I strongly recommend this course for everyone who it's working with marketing. I believe it's very insightful, and I'm eager to share what I learn with my workmates and implement all these teachings.

創建者 Ibnu B


This course is very good, useful and very helpful for developing skills and abilities in determining an idea to create a strategy to create relevant digital marketing content to attract, acquire, and engage target consumers. Because this course teaches various types of digital marketing content, so that we can determine an interesting content that fits the product to be marketed.

創建者 Handinawangu M M


This is the most useable course I have pursued. The ideas were put across in a clear and precise manner, using simple English. Practical guidance was given for hands on learning that made it possible for me to create my own websit using WordPress. I am now working on my content strategy for the website . Thanks to the instructor named Sonia she made the course easy to understand.

創建者 Aman K


Learning through Coursera was one of the best decisions I made in my education journey. This course is a great one example of how one should function as a content marketer and developer and to my knowledge will change your perspective to an extent that you will start thinking like a content strategist from the moment you start taking the feel of the lectures as it has done to me.

創建者 Jim A


Very useful course. It gives a clear picture about the present content marketing trends and how to identify the major factors that influencing customer buying behaviour. Also it helps the participants to conduct a journey through the customer mind using various efficient techniques. Really the course should be a great help to develop a clear view of content marketing strategies.

創建者 Renan C L


The Course is really amazing the speakers really know and are very experts in content marketing - You gonna have many insights and breakthroughs and received a really fundamentals of the matter. The only things could be better - than the interview with brian could be in a video and not in audio - also the peer assignment could have more instructions and examples to how to do.

創建者 Vítor M B


O curso de marketing de conteúdo da UC Davis é excelente, com ele comecei a desenvolver muitas habilidades, assim como criar um site que será minha marca pelos próximos anos. Sem a menor sombra de dúvidas, tudo o que é passado no curso ajuda muito e agrega para melhorarmos e aprendermos. Além das atividades que temos podendo trocar com outros alunos, foi muito proveitoso!

創建者 Valerie G


This is a great course to understand the why and how of the Strategy of Content Marketing, which is why the teaching is so effective. There is great information here on strategy and techniques, along with examples to bring the ideas to life. Very helpful is understanding how to marketing content in the unwieldy ecosystem of the internet. Thank you! Valerie

創建者 Bach N L


The course provide me an overview about Content Marketing and also gain my acknowledgment so much. Through the course, I understand clearly about the elements of a good content, how to attract customer, empathy and experience map, types of content and the important of landing page. It very interesting and useful for content marketers. Lets try it out!

創建者 Anca G


This course delivers amazing content for someone who is being introduced to the concept of Content Marketing for the first time. The videos and podcasts, the exercises and the 2 assignments were very helpful. The instruction is superb and the content is really good and interesting. I had a lot of fun learning the material presented in this course!

創建者 Rachelle Q


This is a course I tremendously learned from and enjoyed at the same time! I've been doing Marketing and Communications for quite some time now, and this course truly helped me become better in what I do - especially learning about different framework and strategic types of content that'll make an impact to the business. Highly recommended. :)

創建者 Ej J L


Perfect for beginners! They also provided downloadable e-books you can always refer to in the future. I just hope they also provided a transcript for the podcasts, specially for learners who has english only as a second language. Still, I enjoyed this course! I learned so much and I want to learn more by subscribing to their website.

創建者 Oluwatoyin A


This is both a beginner and intermediate course for content marketing. It's an eye opener for me, especially as regards the part where you build your professional brand and steps to be an outstanding content writer and one, whose idea is evergreen. I recommend it. Thank you, UC Davis. Thank you, Sonia and Brian. Thank you, Coursera.

創建者 Chezca D


I am beyond thankful for this course. I learned more here than I learned in my college years. I really felt like I was in an actual classroom setting with a cool professor when I took this. And the materials provided are gold! This whole course sure is an investment for the long run in your content marketing journey as a profession.

創建者 Simone C


This course was a game-changer! I had to re-evaluate the content of my entire blog, which proves how much I learned... and still have to. But I'm excited! I am more engaged and focused than ever on the subject of content marketing. I recommend this course to anyone who wants to feel the same. Thank you UCA, Davis and Sonia Simone!

創建者 Rudresh s


Nicely structured course touching upon all the aspects of Content and Copy writing . The instructor is great and easily conveys the concept of the course and modules. Very practical assignments to test the knowledge. I definitely feel more confident in terms of creating content strategy for a website, blog, social media channels.

創建者 Angela H


This course was well worth it. The information was thorough and illuminating. I learnt a lot and was definitely elevated to a higher level of thinking and doing. The instructor was on-point in delivering the lessons and the assignments were useful in allowing you to test and challenge your knowledge and skills. AWESOME programme!

創建者 Vittoria B


I really enjoyed this curse. Very interesting and effective! I learned so much and can't wait to put all this in practice with my blog. Only little remark, I would have appreciated my assignments being reviewed by the instructor, not by (still unqualified) peers. This to have more constructive critics and suggestions to improve.

創建者 Hoàng T P T


This course is full of useful knowledge about content marketing. Highly recommend this course to anyone who's learning to be a content marketer or copywriter. With those organized lessons from the course, I'm quite confident that everybody will get a comprehensive view of what content marketing is and what it should and can do.

創建者 Sri K


I enjoyed participating in this course because it was easy to follow,Fantastic teachers! Thank you very much .

With this course, I can have more knowledge about content marketing, I learn more about business process, building professional brand, 5P approach,7A framework, mapping, type of content and effective content promotion.

創建者 Nelson N N


I met this course at a time I was giving up on digital marketing as my content strategy failed most times to convert. This course has not only taken me through the strategy that is getting me making money through conversion but also has transformed me into what I describe as the 'strategic content marketer of the new age'.

創建者 MD R I (


It's a very well-designed course. I have learned so many things that have really made a difference in my personal and professional life. Thanks, UC Davis for offering such a great course, and I also thank Sonia Simone for conducting the course the way it should be. I wish we have such teachers like you at my university.

創建者 I M


I really did learn a lot from this course, and I'm grateful that I took the chance to indulge myself in it. I was so captivated that I finished the whole thing in five days! Writing has always been a passion of mine, and the fact that this course helped me improve my skill goes to show how amazing and effective it is!

創建者 Amirreza E


The course was awesome, really liked the Videos, Podcasts, and Reading material and have learned so much from them. Stuff i have already started implementing in my work as a student Association's Head of Content Marketing.

It was explained so well that you can use it for any possible content marketing scenario!

創建者 Anshu M


Great efforts by all the speakers, especially by Sonia ma'am. You're really a great teacher and moreover helped me to understand everything about content marketing strategies. Plus, I will never forget the value of 'A' in my life as my name also starts with the same alphabet. Thanks a lot for all your help.