With growing age, income, and ethnic diversity, customer expectations are also becoming more diverse. Therefore, it is becoming difficult to satisfy all customers with growing but divergent expectations. This course, taught by Professor Jagdish Sheth, 2020 Padma Bhushan Award winner for Literature and Education, suggests shaping customer expectations is as, if not more, important than exceeding customer expectations. There are three strategies to manage customer expectations: abandon the customer, accommodate the customer, and adjust customer expectations. Since not all customers are profitable, one must link managing customer expectations with profitability outcomes.
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課程信息
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 3 門課程(共 4 門)
初級
At least two to three years of work experience and no graduate degree is recommended.
完成時間大約為7 小時
英語(English)
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版您將獲得的技能
- 4. Learn from human resource functions how to shape customer expectations in the same way that HR shapes employee expectations
- 5. Understand why abandoning customers with unrealistic expectations improves the bottom line
- 3. Understand why shaping customer expectations requires a unique skillset
- 2. Understand why customers’ attitudes are becoming more divergent
- 1. Learn how to segment based on customer expectations
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 3 門課程(共 4 門)
初級
At least two to three years of work experience and no graduate degree is recommended.
完成時間大約為7 小時
英語(English)
對員工進行熱門技能培訓能否為您的公司帶來益處?
體驗 Coursera 企業版授課大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
How to Manage Diverging Customer Expectations (parts 1 and 2)
完成時間為 3 小時
21 個視頻 (總計 67 分鐘), 4 個閱讀材料, 2 個測驗
完成時間為 4 小時
How to Manage Diverging Customer Expectations (parts 3 and 4)
完成時間為 4 小時
21 個視頻 (總計 60 分鐘), 1 個閱讀材料, 3 個測驗
關於 Customer Centricity with Professor Jagdish Sheth 專項課程

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