"Time, Change, and Decisions for Marketing" shows how advanced analytics can be used to adapt and optimize marketing strategies in response to evolving market conditions. Unique to this course is the integration of advanced analytics into strategic marketing decision-making, equipping learners with the skills and knowledge to lead data-driven marketing initiatives and coordinate strategies across teams for maximum business impact.
Time, Change, and Decisions for Marketing
Time, Change, and Decisions for Marketing
This course is part of Data Science for Marketing Specialization
Taught in English
Instructors: A.W. Lukens
Included with 
Course
Gain insight into a topic and learn the fundamentals
Intermediate level
Recommended experience
22 hours (approximately)
Flexible schedule
Learn at your own pace
What you'll learn
Predict customer behaviors and market trends using advanced analytics.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2024
Assessments
25 assignments
Course
Gain insight into a topic and learn the fundamentals
Intermediate level
Recommended experience
22 hours (approximately)
Flexible schedule
Learn at your own pace
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the Data Science for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 3 modules in this course
Use Causal Bayesian Networks and Partial Dependence Plots to revolutionize your marketing strategies. This module shows you how to optimize decision-making, understand customer behavior, and visually interpret complex data for strategic marketing insights.
What's included
7 videos7 readings8 assignments
Clarify the dynamics of customer behavior and market trends with Dynamic Bayesian Networks. Master time series forecasting and change detection to stay ahead in the ever-evolving marketing landscape, ensuring your strategies remain relevant and effective.
What's included
7 videos5 readings8 assignments
Optimize marketing and business decision-making with the help of causal forecasting. Learn to model customer journeys, perform what-if analyses, and apply Bayesian inference, equipping you with cutting-edge tools for real-time, data-driven marketing strategies.
What's included
8 videos5 readings9 assignments
Offered by
Recommended if you're interested in Marketing
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University of Colorado System
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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