Design Thinking 專項課程

Welcome Designers!

In this course, developed at the Darden School of Business at the University of Virginia, we will introduce you to the design thinking process. It is a project-based course in which you will identify a human-centered problem that you want to solve. We will focus our attention on the first seven steps of our 14-Step design thinking process. We’ll guide you through crafting and carrying out a research plan that helps you answer the question, “What is?” You will gather and identify important insights about the needs and wants of others and use this information to identify the attributes of an ideal solution.

Welcome, designers!

In this course, developed at the Darden School of Business at the University of Virginia, you will carry on the design thinking process begun in our Insights to Inspiration course, beginning with the eighth step in our 14-Step process, bringing the ideas you developed in our Insights to Inspiration course to action. We start this course by asking, “What if?” We’ll use brainstorming in a new and creative way to generate solutions to your challenge, and then learn to take those raw ideas and synthesize them into important concepts. By asking, “What wows?” and “What works?” you will learn to move from ideation to experimentation. Throughout this journey, you will gather critical skills that will enable you to turn your ideas into action that can have a profound impact on you and your organization.

Welcome Designers!

In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do. Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.