JC
May 9, 2022
This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)
VN
Aug 15, 2023
This course is a no-brainer for those wanting to become a marketing analyst. I learned so much from this course about stakeholders, campaign monitoring, KPIs, reports, and presentations.
By Braulio A
•Mar 30, 2024
Good course, but I feel like it was too complex. If needed, make it longer and provide more insightful information. Compared to other courses, when you watch the videos you are always waiting for that "aha!" moment, but it never comes. Also, this course points you to a lot of additional reading out of the platform. I understand that we as learners have a responsibility to learn on our own, but try to breakdown some of those readings for us, as we are paying a sub to use this platform.
By Elizabeth Q
•Jun 29, 2023
I agree with other reviews; this course is challenging. If you are not a numbers-oriented individual, this will be tricky to get through. I actually thought the teacher wasn't bad, but be prepared to write a lot of information down as it goes by fast. I still recommend to complete it, as this doesn't fully prepare you for a data analytics position, but does introduce you to the topic.
By Michaelene K
•Sep 15, 2022
Lots of good information but not as smoothly presented as the others. Maybe it was just more difficult. Not my favourite aspect of digital marketing.
By Kyaw N A
•Nov 27, 2023
The instructor talks non-stop. No break between sentences. The lecture itself is complicated and hard to digest so fast lecturing makes it worse.
By Ahmed A
•Sep 10, 2023
The tutor is reading too fast and he make it seems like he is reading not explaining but great info is provided
By Darren W
•Jan 8, 2023
Harder to follow than the others. Could be another week so the lecturer doesn't fly through the material.
By Barbra B
•Dec 26, 2023
It would be beneficial to have the exemplar example and answer then let you try to do it.
By Exhibition I
•Jan 26, 2024
Some of the content is hard to follow
By Benjamin C
•Apr 25, 2024
There is a lot of fluff in these
By CLAUDIA S R F
•Jul 14, 2023
Thanks!
By Helen H
•Feb 25, 2023
This is the fifth course in the professional certificate series in digital marketing and e-commerce. It is also by far the worst, the most confusing, the most poorly organized. Certain lessons had information simply stuffed into the the text or video with no explanation. Attempts to follow the instructor on some (not all) Google Analytics and Google Ads tutorials went at such a fast clip with no explanation; it was as if the instructor were on overdrive to get out of the building and just sped through the script. The presenter's diction was very poor compared to the other presenters of Courses 1, 2, 3, 4. The transcript was just one, very long machine-generated text -- not broken into paragraphs or time-code points. Check out LinkedIn and see how they handle this very same topic and series using Google Tools. It's a night-and-day difference.
My greatest concern was the instructor himself: so nervous, so ill-prepared, and with the worst "tick" I've ever seen in any video in years -- let alone an educational video: his incessant moving of his hands up and down, back and forth, for almost every word he uttered. At one point I stopped counting at 300 for all the times he moved his hands in one 4-minute video; that hand movement disrupted the flow of the script, presentation, my train of thought in concentration in trying to follow him, etc.
Did anyone train him? Practice? I worked in local and international TV news for 20 years, and one of the worst mistakes I've seen is when an organization decides to put their "in-house expert" on camera to represent them or explain something, and they totally flop. They don't know how to truly look into the camera, connect with the audience, and be still with their bodies in order to get the information/news out -- and NEVER FIDGET with their hands. Throughout this specific video series -- Assess for Success -- at times someone would plop a laptop in front of the presenter's hands as if to hide his hand-waving problem, while at other times it appeared he was trying to clench the table so as not to move his hands. But in the end he always -- ALWAYS -- did.
What happened as I watched and was trying to learn about marketing analytics and measurement is that my respect for Google sank. What I believed was a high quality organization offering these courses in digital marketing using their own Google professionals was perhaps instead a cost-cutting move of ill-trained, amateur on-air readers/presenters. Surely Google can do better. Because it was so painful to watch I often turned off the presenter's audio with its sloppy diction, and jumped ("scrubbed") through the video to capture on-screen information, then read through the transcript to get the key takeaways. It was a time-wasting workaround, but I wanted the information --despite all the lackluster, distracting video presentations. My suggestion: Recut this entire video series in Course 4 and re-present it with someone -- anyone -- who doesn't spend every single video -- from beginning to end -- distracting the viewer with his hands and sloppy diction.
By Aiden B
•Mar 12, 2024
Very confusing course, and I don't feel there were a lot of helpful resources, and some explanations were vague. A lot of obvious points were repeated over and over, and the course didn't focus as much on learning Google Analytics as I thought it would. It focused more on working in scenarios that those of us NOT going into data analysis will never have to face.
By Blair H
•Jul 17, 2023
The structure of the learning materials was challenging. The detail in this course is somewhat complex and needed to have one extra week . Also there are numerous videos that really should be readings given the detail associated with the topic. Probably the most unsatisfying course I have completed on Coursera.
By Rishabh J
•Apr 3, 2024
Only this course out of all 7 seemed fast-paced. It started off with concepts and topics completely new to me, and yet those topics were used as if I should just know them after barely introducing them. And I took all courses in order.
By ALEX M S I Y
•Aug 31, 2023
To much info for one course. these course must split in two. It produces a lot of cognitive Load.
By Ananya G
•Mar 22, 2024
It was very difficult to follow. Wish the course was more in depth.
By Sebastian Z
•Dec 18, 2023
Hard to stay invested or motivated
By Pawan k s
•Jul 28, 2023
great thankuh coursera
By Michelle Y
•Apr 22, 2024
very confusing
By Iryna T
•Feb 17, 2024
Terrible presentation of the material - complicated concepts are given in a hasty way, no accents of important aspects, the speaker makes no pauses, assumes the terms are understandable when they are not, and overuses abbreviations. I will have no go overt the same subjects separately, because this course made me even more confused
By GRACIA P
•May 12, 2023
la parte principal de: hacer ejercicios en google analytics no se pudo realizar ni comprobar ya que las fechas señaladas en los ejercicios no tenÃan data en el DEMO. No hay respuestaa rápida al reportar ese problema.
By Victoria S
•Mar 23, 2024
presenter was hard to follow