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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

4,103 個評分


Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....




It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.



Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.


201 - 食品和饮料管理 的 225 個評論(共 1,117 個)

創建者 suresh


I have completed chapter - 1 . So far its excellent

創建者 Carlos R V


Great course!, Ahora en español: ¡FANTÁSTICO curso!

創建者 Maria M


Great course! Excellent stuff! Highly recommended!

創建者 Jorge M R U


Nice course for students don´t work in marketing

創建者 Bausone L


Great course, perfectly organised and very well

創建者 catalina g


I loved it! Very good material and information.

創建者 Alessandro C


A really complete, accesible and clear course!

創建者 Roy M S


Very in-depth presentation.

Open perspectives.

創建者 Selcuk K O


Excellent Course. I have enjoyed it very much

創建者 Nwachukwu F E


excellent, innovative and eye opening course.

創建者 Qasim A


find it better than what i expected ..thank u

創建者 Jonathan G


Informative course! I really learned a lot.

創建者 Nikitas P


Excellent structure and content!! Thank you!

創建者 Hassan R


Thank you so much Sir

it was amazing course

創建者 Josep M J L


Very interesting course. Congratulations !

創建者 Alan O L A


Excellent, so interesting and practical :)

創建者 Timothy K


Relevant, Interesting and worth the time.

創建者 张祖悦Momo Z


great courses! I learned a lot from that.

創建者 Camilla C


Really interesting and well researched!

創建者 Filiz Z S


It was an excellent experience. grazie!

創建者 Ottomaro L


Love the new format! Kept me engaged.

創建者 Davide D


amazing,very interesting.good course.

創建者 李群



創建者 alex.tuzza


Top of the pops!! Well done Bocconi!

創建者 Ekaterina S


Wonderful course. Thank you so much!