This course takes a deep dive into the statistical foundation upon which Marketing Analytics is built. The first part of this course is all about getting a thorough understanding of a dataset and gaining insight into what the data actually means. The second part of this course goes into sampling and how to ask specific questions about your data. Finally, the third part is about answering those questions with analyses. Many of the mistakes made by Marketing Analysts today are caused by not understanding the concepts behind the analytics they run, which causes them to run the wrong test or misinterpret the results. This course is specifically designed to give you the background you need to understand what you are doing and why you are doing it on a practical level.
No experience is needed.
Prerequisites: Marketing Analytics Foundation and Introduction to Data Analytics, the first two courses in this program
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來自STATISTICS FOR MARKETING的熱門評論
Statistics for Marketing has to be one of the best courses so far, mostly because it has been the most challenging, taking my knowledge and application of Statistical Analytics to the next level.
Just need to improve the quality of videos (clearity and resolution)
Very useful information and the course was conducted by a great teacher who knew how to deliver the information for people without background like myself. Thank you.
Amazing, i learn alot of new concepts and surprised to see how stats is used in marketing. Thanks Coursera.