This course is brief and very concrete. It introduces key concepts to help you to create content that matters. I strongly recommend you to complete it if you are playing a community manager role, or if you are working in a marketing team, or even if you are a learning content developer, as you will find here a lot of tips to engage your learners.

All in all it is a great course to find resources and get a general overview of how things catch on. I liked it as an introduction to the subject, but I do think that more excercises were in order to fully grasp the theory that was very well illustrated by examples in the videos, and actually learn how to craft the contagious content.

Nice course. What I like the most is that Berger combines his ideas about contagiousness and Heath brothers' ideas about ideas' stickiness (which he also doesin his book Contagiousness) with Social Network Analysis which is the logical next step - which ideas stick + which ideas get shared + what is the sharing infrastructure.

Overall the course was just alright. Being an advertising professional, a lot of the information was a bit dated, the course materials (ie. presentation materials) were't clear nor concise and many of the topics were things I already knew (which is a bit of a bummer given the price of the course). On to the next course.

The course was good but provided only a brief overview on the topic and if you want a certificate you have to pay Euro 85,00. The course includes only 2.5 hours of video lectures and there are no additional readings available. I did the whole course within one day. Don't know why this course should be that expensive!

The inclusion of weekly assignments wherein the candidate is required to apply the weekly concepts learned in a case study/situation would have provided more value to the course; and also it would have given a chance to the learner to actually try and craft contagious content.

Very interesting material, presented by a consummate educator/performer. Not at all clear how to apply this interesting information, though. I think this course is missing at least 2 weeks of work that integrates the information and suggests practical pathways for use.

While the course was interesting, I personally felt that the examples that were provided were not recent (actually quite dated). I really hope they update the course with more updated content to make it relevant and engaging for people enrolling.

Most things were what I already knew about since I have done my MSc Marketing but there were still some ideas/concepts that I hadn't learnt or not really focused on which were an eye opener. Thank you providing with this great opportunity.

It was a good course but I found it very redundant with his book, would have preferred if he built on and expanded on the ideas in Contagious. I also found it short, almost like a mini-course, about 5 hours to complete.

Great course, a great refresher for those needing a little assistance or motivation. Really happy I did the course, do wish there was less examples (videos/ads) and more content. Overall, good course.

The course was good but for me it was a bit too general, I knew already most of the stories and content. Still I would recommend it for someone that needs the basics of how to create good content.

I enjoyed what I learned and found it very useful, but I'm not sure why it cost $95 dollars for the certificate versus $50. I've taking Coursera classes that required more of my time and energy.

The course content is interesting but it is way too short and so little content inside, a bit disappointing..... Nevertheless, thank you very much for creating this course. I enjoyed it.

Beginner level. A good introductory lesson for someone who is starting out in marketing or wants to learn behavioural science and the power of influence through social network.

Interesting content with lively delivery. However, the course is extremely brief and certainly not worth 95 USD. I'd see more value in buying the professor's book.

This was useful, I imagine I will have to take another course to supplement this basic information. I just wish the sound had been more audible.

The subject is very interesting but I think it can be better with some practical exercises to incorporate the valuable information. Thanks!

Simple and easy. It's more like an introductory lecture, than a full course. But it's quite good. It's just I have missed more information.

Interesting information provided, however the last two weeks were more useful than the introductory weeks. Thanks and best wishes.

Good insights and very interesting but doesn't go as deep as it's expected from a 4 week course. Still, I would recommend it.

Good general tips. Completed it in a week. Lectures are short so if you have the focus and time, do it in 1-2 days. :)

Fair enough course which give you some details about these marketing and content how could you think outside the box

It was a good course. I just wish the quizzes/tests were more challenging and allowed us to put the skills to use.

Very interesting content but more of a marketing for own books. Thanks nevertheless for the insightful course