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學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,943 個評分


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


1376 - Viral Marketing and How to Craft Contagious Content 的 1400 個評論(共 1,594 個)

創建者 Alexandra G


Professor Berger was an extremely engaging lecturer. I don't know how much I can take from this particular course and apply to my current job but he certainly gave me a number of items to think about.

創建者 John T


The content provided was very insightful. I do wish that more of the referenced materials in the lectures were sited accessibly with more links. (to be fair links to studies were sometimes provided)

創建者 Wong B


Very well organized teaching material, easy to follow yet help guide me through "HOW" to craft content to accomplish a good content or even present ourselves through different media.

Thank you

創建者 Ning L


quite useful on a high-level, with examples to illustrate the key ideas and sciences behind why things catch on. Would like to read more in-depth of the book, or have more updated examples!

創建者 Chetan M


Overall great content. The assignments were quite basic so essentially the learning can be enhanced by adding on some assignments are customized and help imbibe the theoretical knowledge.

創建者 Natalia K


Interesting, catchy, informative, easy to digest with the use of good and simple examples! Just a bit too theoretical without providing enough how-to's - at least what I expected to see!

創建者 Jana E


the information I got from this course was really valuebale , it’s short but useful .

imo this course needs more excercises to confirm we understood the idea and we know how to apply it.

創建者 Ambra L


The course is very interesting and the speaker is truly spectacular. For improvement, if any were needed, I would put a pinch of interaction more, maybe with some practical exercise.

創建者 Jesus R


The content of the course is great... but it is expensive if you consider that there is not that much. It can be completed in two/three hours easily and it is more like a seminar.

創建者 Karthikeyan M


Loved the classes by Prof Jonah Berger. I felt there was more content. Other than that it was simple to understand and the professor illustrated with excellent examples. Loved it.

創建者 Riffat A


Well presented. Was expecting more references to research etc to dig into application of theory / case studies. Maybe there is another of your courses that does that.


創建者 Nikhat N Q


It was a pleasure to take up this course , it doesn't feel like a course because the content is interesting.Thanks to the University,the Professor and Coursera for featuring it.

創建者 Letícia B


Excellent course! I loved learning how to craft contagious content with Jonah Berger. This course definitely helped me with my online business. I'm really thankful for that!

創建者 Laxmikanth R B


The Course has helped me understand the science behind creating content that can help spread information about products or services in the most effective manners. Thank You!

創建者 Sebastian K


Very solid. Love how concise the whole course was. The only thing that I felt it was missing was access to other resources for more in depth research on particular topics.

創建者 Zahle S K


For some reason,I found this course a lot less boring.Most of the ideas in the course were intuitive but the instructor gives solid understanding for each one of them.

創建者 Mohammad A N


Very brief and helpful course for a young entrepreneur like me. I have also read the book, Contagious by Dr. Berger and it helped me to have a better understanding.

創建者 Javier C


It's concret, effective and with interesting resources. Great communication and powerfull and practical ideas. I'd love more steps and weeks. Congrats to everyone!

創建者 Jessica S


Great course, easy to understand. I would have loved a bit more as far as coming up with ideas on how to craft our own content. But it does help regardless!

創建者 Naysia Q L


I think that exceeded my expectations by taking the course, and I am very happy for this. I have put in practice all the teory. I am gratefull. Thank you.

創建者 Abhilash C


Useful course to understand viral marketing in a simple and effective way. Loved the analogies, examples given for every concepts. Professor is awesome

創建者 Harini R


Jonah Berger

you have done a fab job!!

very interesting course to a newbie like me.

like the out of box thinking examples quoted throughout the course

創建者 Bart J H


Brief course (1-1.5 hours a week) with good points for practical application. Sometimes a bit theoretical without apparent practical application.

創建者 SC D


Everything was great and I learned a lot, but I would strongly suggest removing the "obese/fat" statistic in module 3. It was pretty offensive

創建者 Gerald W


This course was an excellent introduction to the topic. A next level in which the concepts are addressed at a deeper level would be helpful.