Chevron Left
返回到 Viral Marketing and How to Craft Contagious Content

學生對 宾夕法尼亚大学 提供的 Viral Marketing and How to Craft Contagious Content 的評價和反饋

4,943 個評分


Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....




Educational and eye opening, the instructor offered amazing content with examples and links to further look into the topics mentioned. A great tool to have for anyone in business, sales, or marketing.



Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.


1426 - Viral Marketing and How to Craft Contagious Content 的 1450 個評論(共 1,594 個)

創建者 Tor-Oskar K


Interesting topic, well explained using a lot of practical examples. Could have gone deeper into the topics.

創建者 chiara q


I've really appreciated this course.

The Instructor Jonah Berger is very capable in conveying the concepts.

創建者 Daniel L


The theory was fine, but I think it may need more practice on the learning process. Content is very useful.

創建者 Enzo L R


Very interesting and useful, I've just add more examples and practical use of the Idea.

Thank you very much.

創建者 Kazi R I


Easy to understand and interesting lectures that gives a clear view of the topics within a very short time.

創建者 Ronald M C


The course provided some good material. Some of the material was basic knowledge and some were new to me.

創建者 Kashish K


Interesting course. Was short, concise and to the point. I liked that the videos were short yet engaging.

創建者 Chris H


I thought this was a very in-depth yet concise course. However, I wouldn't mind having harder questions.

創建者 Cyril


Great content and examples. I wish there were more practical exercises to help to create viral content.

創建者 Brenda G G


I didnt pay for the course but still the content is valuable, the professor is good at explaining stuff

創建者 Marieta C


I liked the course but I wish it was a bit bigger. It was nice that there were many examples given!

創建者 Tatiana S R


Content is great! Maybe we could have more practical exercises to craft content and submit to group.

創建者 Kshitij G


The concepts are good really insightful. However, some actionable strategies would add more value.

創建者 Lin W


The class was very informative and will aid in my quest to improve my digital marketing schools.

創建者 A B M


very simple tp understand and speaker is very interactive and natural as well in explaining

創建者 Brad R


A lot of good content. I took a lot of notes.

I'd like to see a bit more specific "how to".

創建者 Joaquin T


Great course, I think everybody should understand this. It is a great learning for life :)

創建者 Musarrat R


The content is very informative. Would prefer slides to be available as pdf in the course.

創建者 hosein k


my thought changed after this course .

and i suggest everyone who wants to start marketing.

創建者 Shiraz J


Simple and pragmatic, lots of good tips about the concepts behind effective viral content

創建者 Sankar N


The course is very informative and useful. Adding more exercises would help to students.

創建者 Stephan S


Easy to understand but profoundly based. But there could have been more course material.

創建者 Matthew M


Slightly simple, but well done in any case. Good for those with no marketing background.

創建者 Sabrina B


Easy to follow. Short and Sweet. Finished the content in far less time than estimated.

創建者 Eduardo S


Interesting content, however a bit superficial (which was expected considering the len